Media and mention monitoring
Know what's being said, before it spreads.
Heardsay watches the news, social platforms and the open web for your organization. It alerts the right people when something matters and sends a short brief every morning. Set up in 5 minutes. First brief tomorrow.
14 days free. No card needed to start.
- Food bank volunteers expand weekend hours across the east end Positive
- Anyone else waiting 3 weeks for a reply from the city permit office? Negative
- Great panel on local news funding at the library tonight Neutral
- Residents call for boycott over proposed parking changes Crisis risk
In short
What is Heardsay?
Heardsay is a media monitoring tool for nonprofits, public organizations, brands and small PR agencies. It checks news, Reddit, Bluesky, Mastodon, YouTube and your own feeds every 15 minutes, flags what needs attention and sends a short AI brief every morning. Plans start at $99 a month.
What Heardsay listens to
- Google News
- GDELT
- RSS
- Bluesky
- Mastodon
- YouTube
- Hacker News
- Web pages
The problem
You usually hear about it last.
A reporter calls for comment on a story you have not seen. A Reddit thread about your program hits the front page while you are in a board meeting. Google Alerts catches a fraction of it, a day late. The tools that catch everything cost more than your whole comms budget.
Late
Free alerts arrive hours or days after a story breaks, if they arrive at all.
Noisy
Keyword matches pile up with namesakes, spam and pages that only mention you in passing.
Expensive
Enterprise suites are sold on annual contracts that often run past $10,000 a year.
What you get
One calm place for everything said about you.
Heardsay does the listening, sorting and summarizing, so your team only spends time on the mentions that need a human.
A brief every morning
Top five things to know, the sentiment trend, new outlets and what to do today. Readable in two minutes.
Alerts that mean something
Hear right away about negative coverage with real reach, volume spikes, named outlets or words like "lawsuit".
Relevance you can train
AI scores every match. Mark one "not relevant" or mute a source and the filter learns.
English and French
Coverage in both languages, with snippets translated into the language your team reads.
Built for a team
Assign a mention, leave a note, mark it responded. Everyone sees who is on it.
Reports your board will read
Volume, sentiment, share of voice and top sources by week or month, exported to PDF or CSV.
The daily brief
Two minutes with your coffee. Nothing missed.
Every morning, Heardsay reads everything that matched overnight and writes a short brief in plain language. Forward it to your executive director as is, or open it with no account through a private link.
- Top five things to know, ranked by reach and risk
- Sentiment trend against your 7-day baseline
- New outlets and notable authors covering you
- Suggested actions for today
Top things to know
- Weekend hours story picked up by 3 outlets. Reach up 40% against your 7-day average.
- One critical Reddit thread about wait times. 38 comments, mostly neutral.
- New outlet: a local paper mentioned you for the first time.
Today: thank the reporter, reply to the Reddit thread with the new hours.
How it works
Five minutes today. A brief tomorrow morning.
Tell us what to track
Your organization, spokespeople, programs and competitors. We suggest the keywords.
Pick your channels
News in English and French, Reddit, Bluesky, Mastodon, YouTube, your own RSS feeds and web pages.
Choose who hears what
The director gets the brief. The comms lead gets alerts. The board gets the monthly report.
Read your first brief
You see last week's matches right away. Your first brief lands tomorrow at the time you picked.
- 5 min
- to set up your first tracker
- 15 min
- between checks of every source
- 10+
- source types, all legal and API based
- 2
- languages from day one, English and French
Who it is for
Made for teams that never had a monitoring budget.
What's said about you, heard first.
Set up in 5 minutes. First brief tomorrow morning. No training.
Questions people ask first
How long does setup take?
About five minutes. You name your organization, add what to track, pick channels and choose who gets alerts. You see matches from the last 7 days right away, and your first brief arrives the next morning.
How is this different from Google Alerts?
Google Alerts only covers what Google indexes, often late, with no sentiment, no team workflow and no social coverage. Heardsay checks news, Reddit, Bluesky, Mastodon, YouTube, Hacker News and your own feeds every 15 minutes, scores relevance and sentiment, and writes a daily brief.
Do you monitor Facebook, Instagram or LinkedIn?
No. Those platforms do not offer a legal way to search public posts at this price, and we do not scrape behind logins. Our Sources page lists exactly what we cover and what we do not.
Is there a discount for nonprofits?
Yes. Registered nonprofits, charities and Indigenous organizations get a discount on every plan. See the Pricing page for details.
Hear it first. Answer it calmly.
Set up your first tracker in five minutes and read your first brief tomorrow morning.
Set up in 5 minutes. First brief tomorrow morning. No training.