Blog
Notes on media monitoring for small teams.
Plain answers about tracking coverage, picking tools and handling what you find.
How nonprofits can track their press coverage for free or cheap
Start with free alerts, a news search routine and a simple coverage log. When the manual work takes more than an hour a week, a low-cost…Read article
Google Alerts vs a real monitoring tool
Google Alerts is fine for casual tracking. Once a missed story could cost you, you need wider sources, faster checks, sentiment and a way for your…Read article
How much does media monitoring cost?
Free tools cost nothing but miss a lot. Mid-range tools run about $50 to $500 a month. Enterprise suites are sold on annual contracts that often…Read articleHear it first. Answer it calmly.
Set up your first tracker in five minutes and read your first brief tomorrow morning.
Set up in 5 minutes. First brief tomorrow morning. No training.