For mid-size brands, PR and comms teams
Protect your brand without a five-figure contract.
Track launches, competitors and customer chatter across news and social. Real-time alerts in Slack or Teams when the tone turns.
14 days free. No card needed to start.
In short
How can a mid-size brand track what people say about it?
Heardsay follows your brand, products and competitors across news, Reddit, Bluesky, YouTube and more. It sends real-time Slack or Teams alerts when coverage turns negative or words like recall or lawsuit appear, and share of voice reports show how you compare week over week.
What brands watch
Know how a launch landed by lunch.
Launch tracking
Every article, review and thread about your new product, with sentiment and reach.
Share of voice
How often you are mentioned compared with your competitors, week over week.
Crisis signals
Words like "recall", "lawsuit" or "boycott" near your name trigger an instant alert.
In your team's flow
Alerts where your team already talks.
Send alerts to a Slack channel or a Microsoft Teams channel, with the headline, outlet, sentiment and a one-line summary. The link opens the mention in Heardsay, ready to assign.
- Different channels for different rules
- Quiet hours, so only real crises interrupt evenings
- Digest mode for low-priority matches
- Food bank volunteers expand weekend hours across the east end Positive
- Anyone else waiting 3 weeks for a reply from the city permit office? Negative
- Great panel on local news funding at the library tonight Neutral
- Residents call for boycott over proposed parking changes Crisis risk
What brands track
- Brand and product names
- Executives
- Campaign hashtags
- Competitors
- Category keywords
- Retailer pages
Start with your next launch.
Set up a tracker for it today and see every mention in one place.
Set up in 5 minutes. First brief tomorrow morning. No training.